Marketing Means Taking a Stance and Having an Opinion

Here is a description of pinball from Wikipedia:

Pinball is a type of arcade game, in which points are scored by a player manipulating one or more steel balls on a play field inside a glass-covered cabinet called a pinball table (or “pinball machine”). The primary objective of the game is to score as many points as possible.

And here’s one from a fanatic:

What’s fascinating about playing pinball is that it shows how well humans and machines can work together to achieve something. The machine provides bumpers and ramps and tunnels for the ball to interact with. The player activates the machine and provides subtle movements only a human could express, forcing the ball to interact with the machine in completely new ways.

When there is perfect harmony between the machine and player the reward system kicks in. The pinball machine is not fighting the player. And the player is not fighting the machine.

The relationship is mutualistic. It is harmony.

It’s clear there is a huge difference between the person who wrote the entry in Wikipedia and the pinball fanatic.

Who do you think pinball manufacturers are selling to and engaging with?

When we make new products, we have two choices:

  1. Make something that doesn’t offend anyone in the hopes of pleasing everyone.
  2. Have an opinion, take a stance, and make something that has meaning for a specific group of people, embracing the fact that people will be divided.

Photo by Hello I’m Nik on Unsplash

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