(And pitfalls to avoid.)
Don't leave your hard work up to chance. Learn how to discover what people want before you run off and build it.
Learn how to identify who your ideal customer is, how to educate them about your product, and close them in less time.
Helping your customers along their journey and getting them to succeed with your product is the number one way to reduce churn.
It all comes down to whether your customers succeed with your product. If they're not getting done what they need done then your attrition rates will be high.