Straightforward strategies for building remarkable software products.

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    Hello! I’m Raffy Banks.

    I’m a Product Manager at MTS where I launched MTS On Demand and SeaDrive–an online and onboard Learning Management System (LMS) used by more than 90,000 seafarers around the world.

    Here you’ll learn how to build–and grow–remarkable software products that help people solve their most critical problems. Topics I teach and write about include product management, software development, customer success, usability, product-market fit, marketing, and persuasion.

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    Recent Articles

    Practical, long-form articles on building and growing successful software products.