About me.

For the past 15+ years, I’ve firmly planted myself at the intersection of software development, user experience, and growth.

Where it all began

Straight out of college - with an art and photography degree, of all things - I was hired as a systems analyst at a startup in Chicago.

There I was struck at how much went into the development of software applications. Not just the development process itself but the herculean efforts that went towards ensuring the software being products being made and implemented were something people wanted, needed, and loved.

While there I learned everything from customer discovery to development to onboarding to client nurturing. It was a phenomenal foundation from which to build. I was truly lucky.

Hanging up my shingle

From there I couldn’t help but venture off and start my own company. Starting with just one client (an exec who must have seen something in me), I somehow managed to successfully launch multiple products that have helped tens of thousands of people across multiple industries.

Looking back it’s dizzying to think of all the learning that happened on the fly. Web app development, feature prioritization, acquiring customers, user experience, reducing churn, product value, copywriting, conversion optimization, etc.

Piecing everything that goes into launching and growing successful software products was hard work.

Everything came together

It took me years to get good at understanding how these things come together in harmony. So good in fact that I'm now the go-to for answers to difficult questions and situations my teammates encounter.

Teaching how to build and grow successful software products is something that I love to do. If I can save people from venturing down the wrong path - or even just a few hours of aggravation - then I'm ecstatic.

Development, UX, Growth

Development - For me, nothing is more satisfying and rewarding than creating something from scratch. Software happens to be my favorite medium.

UX - What good is any product if it doesn't solve real problems and make peoples' lives just a bit better? Good software complements people; it makes them better.

Growth - And what good is a product if no one is using it? People want solutions to their problems. Figuring out how to do more with less is fun and exhilarating.

Portrait of Raffy Banks wearing a digital bow tie

This is me, usability testing a digital bow tie see how it will look.

Currently, I'm a Product Manager working on SeaDrive, an online and hardware-based Learning Management System (LMS) used by tens-of-thousands of seafarers around the world.

On this site, I blog and write handbooks on product discovery, UX, growth, and productivity.

How to Build Wealth cover How to Build Wealth — New handbook!

This free handbook offers short, impactful insights and lessons on time, money, freedom, productivity, and, most importantly, building wealth.

Copyright ©2012-2019 Raffy Banks