When you observe customers using your product on a regular basis they’ll reveal opportunities that you otherwise would have missed.
Side projects either make you employable or help you make sense of the world. Having a sense of the world means knowing how to solve peoples’ problems.
To identify the things you’ll succeed at look for the things you can’t help doing. To you they’re minor details. To others they’re unsolvable obstacles.
If what your making for a customers fulfills a ‘tick box’ for them, how much will they value it in the future? What will happen when guards change?
Makers are usually the last to understand where the value in their product exists. Understand what the market values and then figure out what to make.
It’s important to try new things, to not rely or fall back on old formulas. Sure, they work, but unless you reevaluating them you’ll never achieve greatness.
Passion is a horrible motivator. It’s not an easily renewable energy source. Learn to do work you can become great at and focus your efforts on mastery.
Are your users active or are they engaged? It’s your job to figure out who is not engaged so you can help ‘active’ users accomplish their goals.
Helping your customers succeed does not always mean doing the work for them. Provide the right tools for them and they will do the work themselves.