50-percent-discount

50% off Does Not Mean Value Has Increased 50%

Price is irrelevant when determining the value of the purchases we make. When something is offered at a discount it does not mean the value has gone up.

How Balsamiq Makes Application Loading Enjoyable

There are a million little ways to put a smile on your customers’ faces. They’re completely free, so why wouldn’t you do at least a handful?

Facebook and Twitter are Marketplaces and You’re the Product

What do you truly get out of social sites like Facebook and Twitter? Do they return as much value as you give them? How do you measure that cost?

time-hourglass

Is Time a Limited Resource?

Do we lose time or do we give it away? How smart are you with your time? Learn how to earn more time and generate better ideas.

product-cog

Are You Blaming the Product?

It takes a lot of time and money to get potential customers in the door. So, it’s disheartening to when they tell you ‘no’ for one simple reason.

confused

The Cost of Annoying Your Users

Annoyed users don’t just stop using your site or service. They go out of their way to voice their grievance.

Iron Maiden vs. The Beatles

Connecting with everyone is a nearly impossible route to take. Connecting with a well-defined group of people, on the other hand, just takes commitment.

yagni-tangled-mess

You Aren’t Gonna Need It (YAGNI)

It’s often good to listen to your intuition. But if you’re using it to predict the future then you’re setting yourself up for failure.

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Don’t Make Your Users Search for the Next Step

Writing good alerts and notifications takes time and effort. If you get them wrong you’ll annoy and aggravate users. Get them right and you’ll delight them.