This sign above may have been posted by the most reliable and highest quality light-hanging team. But it is shortsighted and will not get noticed by the customers they want.
What if instead it was a large photo of the team? What if they were decked in Christmas attire?
What if rather than being the cheapest they were the elaborate or glamorous or creative? What if they included a few photos of their most over-the-top work?
What if rather than stapling the sign to a phone pole they strategically taped them to the windows of local shops?
How much more would it have cost them to make these few changes? Could it have earned them the privilege of charge TWICE their normal rate?
People don’t want cheap labor. They want the best lights on the block. They want to be the envy of all their neighbors.